P&G named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. In the ensuing years, the company reformulated and rebranded it to compete with Skippy and Peter Pan. In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Smucker Company, which purchased the brand from Procter & Gamble in 2001. Jif is an American brand of peanut butter made by The J.M.
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